The Brooklyn WordPress theme is one of the best-selling and most versatile themes on the market today. Created by United Themes, Brooklyn is designed for a wide range of uses and is particularly popular among creative professionals, agencies, startups, and small businesses. Brooklyn’s appeal lies in its sleek design, ease of customization, and robust feature set that makes it adaptable for many types of websites—from portfolios and blogs to eCommerce stores and landing pages.
Key Features of Brooklyn WordPress Theme
1. Multiple Demo Sites
Brooklyn offers over 45 pre-built demo sites, allowing users to kickstart their website with pre-designed pages. Each demo is professionally crafted, making it easy for users to find a layout that suits their industry, whether it’s a business website, personal blog, creative portfolio, or online store.
2. One-Click Installation
The theme includes a one-click installation feature, enabling users to import any demo site in a single click. This feature is especially helpful for beginners as it allows them to quickly start building their website without needing any coding skills.
3. Responsive Design
Brooklyn is fully responsive, meaning it adapts seamlessly to different devices and screen sizes. Whether visitors are using a desktop, tablet, or smartphone, they’ll experience a smooth and visually pleasing site experience.
4. Built-In Visual Composer
The theme includes the popular WPBakery Page Builder, formerly known as Visual Composer, making it easy for users to design custom pages with a drag-and-drop editor. This functionality opens up countless customization options and is user-friendly for beginners and advanced users alike.
5. Advanced Typography Options
With over 1,000 Google Fonts, Brooklyn allows users to experiment with typography, customizing headers, body text, and buttons to align with their brand’s visual identity. Typography customization helps improve readability and design, adding a personal touch to each website.
6. Parallax and Video Backgrounds
Parallax scrolling and video backgrounds are two standout features that make Brooklyn ideal for creating visually appealing websites. These options allow users to add depth and motion to their pages, which can help engage visitors and keep them on the site longer.
7. SEO-Friendly Design
Brooklyn is optimized for SEO, giving websites a higher chance of ranking well on search engines. The theme’s code is clean and adheres to best practices for performance and search engine visibility.
8. Integrated Portfolio Options
For creative professionals, Brooklyn includes a robust portfolio module with multiple layout options, making it easy to showcase projects. It’s particularly useful for photographers, designers, and artists who need a visually appealing way to present their work.
9. WooCommerce Compatibility
Brooklyn is compatible with WooCommerce, allowing users to set up an online store. This feature is especially useful for small businesses or freelancers who wish to monetize their site by selling products or services directly.
10. Customizable Headers and Footers
Brooklyn offers customizable header and footer options, giving users the ability to personalize their website’s top and bottom sections. From sticky headers to different footer layouts, these customizable elements enhance usability and branding.
Pros and Cons of Brooklyn WordPress Theme
Pros
1. Ease of Use
Brooklyn’s user-friendly interface and one-click installation make it ideal for beginners. Its drag-and-drop page builder and built-in customization tools allow even non-technical users to build a professional website with ease.
2. High-Quality Design
The theme’s extensive selection of demos and design features make it visually appealing and versatile. Users can create unique, high-quality websites that fit well with current web design trends.
3. Regular Updates and Support
United Themes offers regular updates and customer support for Brooklyn, ensuring that users receive timely assistance and enjoy compatibility with the latest WordPress versions. This reliable support adds value to the theme and contributes to its longevity.
4. Comprehensive Documentation
Brooklyn’s documentation covers everything from installation to customization, providing users with helpful guides and tutorials. This resource is beneficial for users who prefer a DIY approach.
5. SEO Optimization
With clean code and SEO-friendly practices, Brooklyn helps websites perform well in search engines, improving visibility and attracting more organic traffic.
Cons
1. Learning Curve for Beginners
Despite its user-friendly design, Brooklyn can still pose a learning curve for those new to WordPress themes. The sheer number of features might feel overwhelming initially.
2. Reliance on WPBakery Page Builder
While WPBakery Page Builder is a popular and capable tool, some users prefer more lightweight builders or the native WordPress Gutenberg editor. This reliance might limit users who prefer minimalistic page-building tools.
3. Potential for Slow Loading Times
Brooklyn’s extensive customization options and visual features may impact page loading times, particularly if users overuse parallax effects and large images. Optimizing images and using caching plugins can help mitigate this issue.
Who Should Use the Brooklyn WordPress Theme?
Brooklyn is ideal for:
- Creative Professionals: Photographers, designers, and artists who need a flexible, visually appealing way to showcase their portfolios.
- Small Businesses and Startups: Businesses seeking a professional and modern web presence can benefit from Brooklyn’s WooCommerce compatibility and variety of demo layouts.
- Agencies and Freelancers: Brooklyn’s extensive customization features allow agencies and freelancers to create unique websites for clients across various industries.
- Personal Bloggers and Influencers: For those looking to build a blog with a creative edge, Brooklyn provides visually engaging design options that can enhance user experience.
How to Get Started with Brooklyn WordPress Theme
- Purchase and Download: Brooklyn is available on ThemeForest. Once purchased, users can download the theme files, including the main theme and child theme.
- Install the Theme: Navigate to the WordPress dashboard, select “Themes,” and upload the theme file to install it. Activating the theme is a one-click process.
- Import a Demo: To make setup easier, import one of the pre-designed demos. This import process provides a structure to build upon.
- Customize with WPBakery: Use the WPBakery Page Builder to modify pages and layout sections. Brooklyn also allows customization through the WordPress Customizer for styling and layout adjustments.
- Optimize for Speed and SEO: Implement image optimization and caching plugins to ensure faster loading times, which can improve user experience and SEO performance.
Final Verdict: Is Brooklyn WordPress Theme Worth It?
Brooklyn is an excellent choice for creatives and businesses that prioritize aesthetics, customization, and versatility. With its wide array of features, pre-built demos, and user-friendly design, Brooklyn enables users to create a professional website without requiring extensive technical expertise. Its minor drawbacks—such as the potential for slower load times and the reliance on WPBakery—are manageable with proper optimization and adjustment.
Overall, the Brooklyn WordPress theme is a powerful tool for building dynamic, visually stunning websites that can cater to a wide audience, making it well worth considering for anyone looking to establish a unique and memorable online presence.
